Saturday | February 4th, 2012

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StoreFinder Features: 'Did you mean' name matching system

The artificially intelligent name matching system overcomes misspellings and typing errors by determining 'what you meant' to eliminate user frustration.

Name matching system

We have designed the Store Finder interface to be minimalist, uncluttered and consistent so that users can quickly acquire the information they need to make the best decisions.

To make it easier for people to use Store Finder we created the place name matching system which automatically corrects for common suburb name spelling errors.

Users no longer need to know exactly how to spell 'Woolloomooloo' in order to search for it - Store Finder 'knows what you meant' and snaps to it automatically.

Benefits include:

	Reduced user frustration. Users can be 'close enough' to the correct spelling to get the results they want
	No more 'false positives' where localities with the same name in different parts of the country can be confused
	Faster and more relevant results

Up to date data

Our names databases, founded on the official Gazette, contain over 10,000 individual place names, with the list under constant review.

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