In addition to being a powerful marketing tool, Store Finder can also be a powerful market research tool.
DATA LOGGING SERVICE
Store Finder’s data logging service allows you to see trends within information gathered from the usage of the system by your visitors.
Store Finder gathers a variety of information each time a visitor uses Store Finder on your website. In addition to tallying the total number of searches performed by all users, which shows you how useful Store Finder is to your clients, the system also records:
|The date and time of each search|
|The postcode / locality searched for|
|Customisable survey questions (if applicable)|
|Detailed query information|
|Additional settings set by the user|
|Retailer name and street address information (if using live local maps feature)|
POWERFUL MARKET RESEARCH TOOL
While no confidential information is retrieved from the user, the statistics gathered are relevant and useful to your business. These records are stored in log files which are made available to you for analysis.
All this information can be reconciled with other data sources to build a clearer picture for your marketing team. The more information you have, the better your decisions can be.
Data logging of this kind provides invaluable market research information to your organisation and aids you with strategic decision-making.