The following list contains a number of suggestions on how you can get the most from your store locator. Generally speaking, the objective is to make it as easy as possible for the visitor to access and use your store locator.
Having a store locator on your website transforms your website into a powerful marketing tool. However, if visitors can’t find the store locator on your site, they will never use it and you will not get a good return on your investment.
By raising the profile of the store locator on your site you obtain the following benefits:
- More people using the Store Locator equals;
- More visits to outlets equals;
- More sales
HOW TO MAXIMISE USAGE OF YOUR STORE LOCATOR
The question then becomes: how can we maximise use and visibility of the locator? The following simple tips help you get the most out of your store locator:
|Make it easily accessible:
Make Store Finder available to your clients from every page of your site so they don’t need to hunt for it should they decide to go ahead with a purchase. Some of our clients get thousands of hits on their website every day, unfortunately, their Store Finder link is buried away deep down in their site where few people find it. The homepage is usually the best location to launch from.
|Make it clear and predictable:
Make it clear what clients can expect when they click on the link, it should be self-evident what will happen when they click. It should be some kind of call to action or a verb. It should suggest that we can help them if they click here. It should be unambiguous and clear.
eg: Click here to locate your nearest outlet
|Make it attractive:
Make the link or form which launches the service clear, attractive and inviting. A tidy box or friendly button which looks like a clickable button is ideal. Buttons and boxes with round corners are friendlier than squared corners.Consider avoiding colours like red as these are stop / danger colours. Blues and greens are more inviting. Use commonsense and consider the style of your website when creating your launch button.
|Make it visible:
Place the button or form near the top of the page so it is amongst the first things that the visitor sees. Hiding it near the bottom or piling it in with a group of obscure text will reduce the chances of visitors noticing the option. Visitors should be able to see the button without having to scroll down the page.
|Make it legible:
Avoid using small, difficult to read fonts.